Baker Dillon Group, the award-winning nutraceutical brand marketing firm and one of the natural products industry’s premier promotion firms has formed a strategic marketing alliance with MediaMedic Communications Pvt. Ltd. based in Mumbai, India.
MediaMedic led by Priti Mohile, co-founder and managing director, is dedicated to healthcare communications and has a deep understanding of the health industry including the nutraceutical, health food and pharmaceutical sectors. The agency’s area of thought leadership consists of marketing communications and government regulations in India. MediaMedic Communications covers specialty areas catering to consumer health benefit communications and has dedicated themselves to service brands and products with a health message.
According to co-founder Dinesh Chindarkar, vice president operations, MediaMedic has expertise in providing health and nutrition science support, brand development, creative services and public relations, and fuses health messages with the precise media that creates the desired advantage and helps drive sales.
MediaMedic is a member of Global Health PR, an international partnership of healthcare communications and PR firms serving global markets.
Mohile, with over 25 years of marketing experience in the nutraceutical and pharmaceutical fields, has successfully launched many well-known products including the largest calcium brand in India, and has a deep understanding of marketing, regulatory issues and consumer behavior. She has also been the Honorary Joint Secretary of the Indian Pharmaceutical Association.
“The nutraceutical industry in India is in its infancy but poised for growth,” says Mohile. “Moreover, the demographics and the economy of the country are increasingly attracting global leaders to India.”
“We are delighted to be associated with Baker Dillon Group because we can now offer so much more to our valued clients,” Chindarkar said.
Baker Dillon Group under the direction of co-principals Sheldon Baker and Karena Dillon, is a Total Involvement Marketing™ firm specializing in product and corporate brand development, advertising, public relations, promotion, graphic design, collateral materials, website development, social media, corporate event production, and trade show promotion, as well as other elements to create successful corporate business strategies.
Baker, who is from Chicago and graduated from Columbia College, recently spoke at the Nutra Indian Summit in Mumbai, where he discussed the need for Indian companies who want to be a supplement leader to take the necessary and strategic steps to position themselves with the proper look and feel in order to move effectively to the North American forefront.
“There are viable opportunities to sell ingredients and retail products in the U.S., but companies must be willing to work with knowledgeable and reputable nutraceutical industry consultants to help ensure business success,” said Baker.
Baker Dillon Group and MediaMedic will work together on business development opportunities in India and North American markets, according to Baker.
For more information contact Sheldon Baker at Info@BakerDillon.com or 559.325.7191. The website is www.BakerDillon.com. MediaMedic website is www.MediaMedicHealth.com.
Wednesday, April 13, 2011
Sunday, February 20, 2011
Sheldon Baker advises India-based companies at the Nutra India Summit in Mumbai to work with a U.S. sales management firm
Sheldon Baker speaking at the Nutra India Summit in Mumbai, India.
Sheldon Baker, senior vice president of Baker Dillon Group, speaking at the 6th Nutra India Summit in Mumbai, India, on Wednesday, February 16, recommended to corporate representatives wanting to import retail products to the U.S. nutraceutical marketplace to establish broker and distribution networks by working with a U.S.-based sales management firm who will represent their business interests in a cost-effective and professional manner. Baker told event attendees that a sales management firm’s services can include selecting and managing retail brokers and distributors, assistance with creating a business plan to select the right promotional venues, development of a sales plan that allows the broker network to achieve sales goals, and direction for design of promotional elements such as advertising, public relations and in-store sales materials and programs necessary to become part of the U.S. nutraceutical business culture to gain product placement on the retail shelf.
The four-day Nutra India Summit was held at the Hotel Vivanta and World Trade Centre February 15-18. The nutraceutical summit is considered India's flagship event for the nutraceutical, functional foods, supplement, and health food industries.
Baker also discussed the need for companies that say they want to be a supplement leader to take the necessary and strategic steps to position themselves correctly with the proper look and feel in order to move to the North American forefront.
“You’re here in India, so you need someone on the ground in the U.S. that is looking after your business interests,” Baker said.
“There are viable opportunities to sell ingredients and retail products in the U.S., but you should be willing to work with knowledgeable and reputable nutraceutical industry consultants to help ensure your business success,” Baker noted.
Opening session remarks at the 6th annual Nutra Summit
were made by Jagdish Patankar, managing director of MM Activ.
Baker, with 20 years of nutraceutical brand marketing and media experience and responsible for creating and launching supplement ingredients and retail products including CitriMax for InterHealth, as well as several other well-known supplement ingredient and retail product brands including Ostivone, Cognizin and Versana, focused on the importance of brand marketing and North American cultural differences.
Dr. B. Suresh (left), vice-chancellor, JSS University, Mysore and president of the Pharmacy Council of India, in New Delhi, presents an
appreciation plaque to Sheldon Baker.
For more information contact Baker Dillon Group at 559.325.7191. The website is http://www.bakerdillon.com/.
Sunday, January 30, 2011
Sheldon Baker to Cover Brand Marketing at Nutra India Summit 2011
Sheldon Baker, senior vice president of Baker Dillon Group, the award-winning nutraceutical brand marketing firm and one of the industry’s premier advertising and public relations agency, will be one of the esteemed speakers at the 6th Nutra India Summit 2011, in Mumbai, India, at the World Trade Centre from February 15-18. The nutraceutical summit is considered India's flagship event for the nutraceutical, functional foods, supplement and health food industries.
“Many companies from India, as well as parts of Asia, who want to enter the North American supplement marketplace from abroad must recognize that there are cultural distinctions that can impact the marketing approach both short and long term,” Baker said.
“Furthermore, most companies have limited knowledge or experience about how supplement ingredients and retail products are distributed and sold in the US. In the end, a lot of time and money is invested, only to fall short of expectations on successful new marketplace expansion.”
“It is imperative for companies that say they want to be a supplement leader to take the necessary and strategic steps to position themselves correctly with the proper look and feel in order to move to the North American forefront,” says Baker.
The four-day event consists of an international conference, trade show exhibition, health professional and nutritionist forum, poster session for young researchers and CEO Summit and Nutra Awards. Event organizers expect more than 500 people to participate from the nutrition, food, pharma and science sectors.
The event is organized by CFTRI, CSIR and MM ACTIV Sci-Tech Communications and supported by leading industry associations like HADSA, Pharmexcil, OPPI, IDMA, ADMA, IDA and ABLE.
Baker, can be contacted at sbaker@bakerdillon.com or 559.325.7191.
Sheldon Baker will discuss brand marketing at Nutra India Summit.
(Michael Mustacchi Photo)
Baker, with 20 years of nutraceutical brand marketing and media experience and responsible for creating and launching the iconic CitriMax while with InterHealth, as well as several other well-known supplement ingredient and retail product brands including Ostivone, Cognizin and Versana, will focus on the importance of brand marketing and North American cultural differences in the conference segment called “Nutra markets on the growth curve – Key consumer drivers that will shape tomorrows industry,” on Wednesday, February 16. (Michael Mustacchi Photo)
“Many companies from India, as well as parts of Asia, who want to enter the North American supplement marketplace from abroad must recognize that there are cultural distinctions that can impact the marketing approach both short and long term,” Baker said.
“Furthermore, most companies have limited knowledge or experience about how supplement ingredients and retail products are distributed and sold in the US. In the end, a lot of time and money is invested, only to fall short of expectations on successful new marketplace expansion.”
“It is imperative for companies that say they want to be a supplement leader to take the necessary and strategic steps to position themselves correctly with the proper look and feel in order to move to the North American forefront,” says Baker.
The four-day event consists of an international conference, trade show exhibition, health professional and nutritionist forum, poster session for young researchers and CEO Summit and Nutra Awards. Event organizers expect more than 500 people to participate from the nutrition, food, pharma and science sectors.
The event is organized by CFTRI, CSIR and MM ACTIV Sci-Tech Communications and supported by leading industry associations like HADSA, Pharmexcil, OPPI, IDMA, ADMA, IDA and ABLE.
Baker, can be contacted at sbaker@bakerdillon.com or 559.325.7191.
Karena K. Dillon Appointed to City of Clovis Chamber of Commerce Board of Directors
Karena K. Dillon, president of the Clovis, CA-based Baker Dillon Group, the award-winning nutraceutical brand marketing firm and one of the industry’s premier advertising and public relations firms, has been appointed to the board of directors of the Clovis Chamber of Commerce.
Dillon will also serve on the Chamber’s sponsorship development committee. The City of Clovis is located northeast of Fresno in California’s agriculturally rich San Joaquin Central Valley.
Dillon is also president of the Consultants Association for the Natural Products Industry, a non-profit group representing consulting firms doing business in the nutraceutical, functional food and food industries.
In the Central Valley, Baker Dillon Group represents Polyphenolics, the Madera-based manufacturers of MegaNatural-BP grape extracts.
The City of Clovis recently received widespread attention when former Clovis East high school drama student standout Chris Colfer and American singer and actor, best known for portraying the role of Kurt Hummel on Glee, received several Golden Globe nominations and awards from the Hollywood Foreign Press Association.
Dillon can be contacted at Info@BakerDillon.com or 559.325.7191.
Dillon will also serve on the Chamber’s sponsorship development committee. The City of Clovis is located northeast of Fresno in California’s agriculturally rich San Joaquin Central Valley.
Mark Blackney, Clovis Chamber of Commerce president with Karena Dillon, new Chamber director and president of Baker Dillon Group. (NutraInk Photo)
Dillon is also president of the Consultants Association for the Natural Products Industry, a non-profit group representing consulting firms doing business in the nutraceutical, functional food and food industries.
In the Central Valley, Baker Dillon Group represents Polyphenolics, the Madera-based manufacturers of MegaNatural-BP grape extracts.
The City of Clovis recently received widespread attention when former Clovis East high school drama student standout Chris Colfer and American singer and actor, best known for portraying the role of Kurt Hummel on Glee, received several Golden Globe nominations and awards from the Hollywood Foreign Press Association.
Dillon can be contacted at Info@BakerDillon.com or 559.325.7191.
Thursday, December 30, 2010
Tara Hamilton and Naomi Hendrix of Whole Farms Market visit Baker: In the City
Tara Hamilton and Naomi Hendrix, two of the founders of Whole Farms Market in Fresno, CA, visited Baker: In the City (http://www.centralvalleytalk.com/BakerIntheCity.html) Dec. 21 to discuss their approach to healthy eating and the importance of farm fresh and local organic produce and offer recipes for viewers of the popular Internet television station.
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"We want to provide people with healthier food options."
Tara Hamilton, Owner, Whole Farms Market
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Hamilton demonstrated how to make snow balls, a sweet dish made of raisins, almonds, lemon juice and coconut. Hendrix offered her version of a kale salad.
Tara Hamilton of Whole Farms Market (r) prepares snow balls with Sheldon Baker during a live segment of Baker: In the City on www.CentralValleyTalk.com. (Photo provided by Naomi Hendrix)
Whole Farms Market also offers Fresno's only organic raw food café, called Revive, providing organic raw food entrées and fresh pressed juices and desserts that are changed daily. The café serves only vegan raw food. All ingredients are organically grown and all-natural.
"We want to provide people with healthier food options," said Hamilton, whose store carries many products that are organically grown on her farm at the nearby town of Kerman. Other products are sourced and provided from local growers and producers.
Naomi Hendrix (r) makes kale salad with Sheldon Baker on the set of Baker: In the City. (Photo provided by Tara Hamilton)
Located at 1807 Broadway St. in downtown Fresno, Whole Farms Market and Revive are open Monday through Friday, 11 a.m. to 7 p.m. and Saturday from 9 a.m. to Noon.
Baker: In the City hosted by Sheldon Baker, NutraInk.com publisher, editor and vegetarian, airs every Tuesday from 1-2 p.m. on www.CentralValleyTalk.com.
_________________________________________________________________________
"We want to provide people with healthier food options."
Tara Hamilton, Owner, Whole Farms Market
_________________________________________________________________________
Hamilton demonstrated how to make snow balls, a sweet dish made of raisins, almonds, lemon juice and coconut. Hendrix offered her version of a kale salad.
Tara Hamilton of Whole Farms Market (r) prepares snow balls with Sheldon Baker during a live segment of Baker: In the City on www.CentralValleyTalk.com. (Photo provided by Naomi Hendrix)
Whole Farms Market also offers Fresno's only organic raw food café, called Revive, providing organic raw food entrées and fresh pressed juices and desserts that are changed daily. The café serves only vegan raw food. All ingredients are organically grown and all-natural.
"We want to provide people with healthier food options," said Hamilton, whose store carries many products that are organically grown on her farm at the nearby town of Kerman. Other products are sourced and provided from local growers and producers.
Naomi Hendrix (r) makes kale salad with Sheldon Baker on the set of Baker: In the City. (Photo provided by Tara Hamilton)
Located at 1807 Broadway St. in downtown Fresno, Whole Farms Market and Revive are open Monday through Friday, 11 a.m. to 7 p.m. and Saturday from 9 a.m. to Noon.
Baker: In the City hosted by Sheldon Baker, NutraInk.com publisher, editor and vegetarian, airs every Tuesday from 1-2 p.m. on www.CentralValleyTalk.com.
Wednesday, December 29, 2010
Swede Johnson Basks in the Glory of 1950s Baseball
The Fresno Athletic Hall of Fame held its 52nd annual dinner Thursday, November 4 at the Fresno Convention Center.
Inductees this year included Dennis Janzen, coach of Fresno Pacific's five-time national champion volleyball program; his former player Tracy Ainger-Schulte, coach of Fresno City's powerhouse team in the Central Valley League; and snippets on ex-Fresno State track and field coach Red Estes; former Roosevelt High and USC hurdling star Jerry Wilson; and Bill Woodward, the long-time voice of Fresno State sports who's retired and living with wife Sheila in Lakeland Village, Wash. Other inductees were four-time NHRA drag-racing champion Gary Scelzi; and the 1950 Sanger Valley championship baseball team led by Swede Johnson, plus the 1955 Fresno City state champion basketball team.
According to published online reports, nearly 100 fans from Sanger were among the crowd. Several Sanger baseball team members were in attendance, including Johnson.
As I have read, the 1950 Sanger baseball team, a school of 600 and with a roster of only 15 players, won the 1950 Central Valley championship. The Apaches rallied to win the County championship against Roosevelt 11-9, then came back from an early 5-run deficit early to beat Visalia High 9-8 for the Valley title on Swede’s winning RBI single in the bottom of the ninth before a crowd of 1,200 on their home field. That’s a lot of people for a high school baseball game then and now.
I recently had the chance to chat with Swede at a recent Christmas function where he and I talked about the team's big night, his high school days and sports in general in today’s world.
Johnson credited the entry of Japanese players into the baseball program after WW II as a key element of that championship season. He also that mentioned four members of the ‘50 baseball team signed pro contracts including Gene Green, who played seven seasons in the major leagues.
"Of course Green's contract was a lot different than it is today for professional athletes," said Johnson as he watched the Christmas Day Los Angeles Lakers and Miami Heat game on ABC-TV that featured all those highly paid players. Incidentally, the game also marked the introduction of a new line of basketball shoes by Lakers' start Kobe Bryant. The Laker players and many fan notables in attendance were wearing them. You can't beat co-branding on national television.
NutraInk.com learned that during the dinner, commemorative medallions were awarded to each player and survivor’s representative. The team received praise from California and U.S. legislators in the form of a framed proclamation from the U.S. House of Representatives signed by Congressman Devin Nunes, and a California Assembly Resolution commending the accomplishments of the team, signed by Assemblymen Michael Villines and Dave Cogdill.
Inductees this year included Dennis Janzen, coach of Fresno Pacific's five-time national champion volleyball program; his former player Tracy Ainger-Schulte, coach of Fresno City's powerhouse team in the Central Valley League; and snippets on ex-Fresno State track and field coach Red Estes; former Roosevelt High and USC hurdling star Jerry Wilson; and Bill Woodward, the long-time voice of Fresno State sports who's retired and living with wife Sheila in Lakeland Village, Wash. Other inductees were four-time NHRA drag-racing champion Gary Scelzi; and the 1950 Sanger Valley championship baseball team led by Swede Johnson, plus the 1955 Fresno City state champion basketball team.
According to published online reports, nearly 100 fans from Sanger were among the crowd. Several Sanger baseball team members were in attendance, including Johnson.
As I have read, the 1950 Sanger baseball team, a school of 600 and with a roster of only 15 players, won the 1950 Central Valley championship. The Apaches rallied to win the County championship against Roosevelt 11-9, then came back from an early 5-run deficit early to beat Visalia High 9-8 for the Valley title on Swede’s winning RBI single in the bottom of the ninth before a crowd of 1,200 on their home field. That’s a lot of people for a high school baseball game then and now.
I recently had the chance to chat with Swede at a recent Christmas function where he and I talked about the team's big night, his high school days and sports in general in today’s world.
NutraInk.com publisher and editor Sheldon Baker (r) with Swede Johnson, former Sanger High School baseball star and recent Fresno Athletic Hall of Fame inductee. (Photo by Karena K. Dillon)
Johnson credited the entry of Japanese players into the baseball program after WW II as a key element of that championship season. He also that mentioned four members of the ‘50 baseball team signed pro contracts including Gene Green, who played seven seasons in the major leagues.
"Of course Green's contract was a lot different than it is today for professional athletes," said Johnson as he watched the Christmas Day Los Angeles Lakers and Miami Heat game on ABC-TV that featured all those highly paid players. Incidentally, the game also marked the introduction of a new line of basketball shoes by Lakers' start Kobe Bryant. The Laker players and many fan notables in attendance were wearing them. You can't beat co-branding on national television.
NutraInk.com learned that during the dinner, commemorative medallions were awarded to each player and survivor’s representative. The team received praise from California and U.S. legislators in the form of a framed proclamation from the U.S. House of Representatives signed by Congressman Devin Nunes, and a California Assembly Resolution commending the accomplishments of the team, signed by Assemblymen Michael Villines and Dave Cogdill.
11th Annual KNBR Radio Sports Auction
KNBR radio’s Murph & Mac, Gary Radnich and Tony Bruno, Fitz & Brooks, Damon Bruce, and Ralph & Tom broadcasted live from the Public House at AT&T Park in San Francisco for the 11th Annual KNBR Sports Auction on Friday, December 10 from 5 a.m. to 7:15 p.m.
From l to r: Ray Woodson, producer, KNBR, Ralph Barbieri, Tom Tolbert, and F.P. Santangelo, KNBR air personalities chat on-the-air during the sports auction held at the Public House in San Francisco.
The KNBR Sports Auction raises several hundreds of thousand dollars for the Bay Area Sports Hall of Fame, which allocates the funds to over 90 Bay Area youth sports programs each year. The day included a free breakfast buffet from courtesy of the Public House, live auction on once in a lifetime sports experience packages, silent auction with autographed sports memorabilia and gifts and special guests all day.
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