Baker Dillon Group, the award-winning nutraceutical brand marketing firm and one of the natural products industry’s premier promotion firms has formed a strategic marketing alliance with MediaMedic Communications Pvt. Ltd. based in Mumbai, India.
MediaMedic led by Priti Mohile, co-founder and managing director, is dedicated to healthcare communications and has a deep understanding of the health industry including the nutraceutical, health food and pharmaceutical sectors. The agency’s area of thought leadership consists of marketing communications and government regulations in India. MediaMedic Communications covers specialty areas catering to consumer health benefit communications and has dedicated themselves to service brands and products with a health message.
According to co-founder Dinesh Chindarkar, vice president operations, MediaMedic has expertise in providing health and nutrition science support, brand development, creative services and public relations, and fuses health messages with the precise media that creates the desired advantage and helps drive sales.
MediaMedic is a member of Global Health PR, an international partnership of healthcare communications and PR firms serving global markets.
Mohile, with over 25 years of marketing experience in the nutraceutical and pharmaceutical fields, has successfully launched many well-known products including the largest calcium brand in India, and has a deep understanding of marketing, regulatory issues and consumer behavior. She has also been the Honorary Joint Secretary of the Indian Pharmaceutical Association.
“The nutraceutical industry in India is in its infancy but poised for growth,” says Mohile. “Moreover, the demographics and the economy of the country are increasingly attracting global leaders to India.”
“We are delighted to be associated with Baker Dillon Group because we can now offer so much more to our valued clients,” Chindarkar said.
Baker Dillon Group under the direction of co-principals Sheldon Baker and Karena Dillon, is a Total Involvement Marketing™ firm specializing in product and corporate brand development, advertising, public relations, promotion, graphic design, collateral materials, website development, social media, corporate event production, and trade show promotion, as well as other elements to create successful corporate business strategies.
Baker, who is from Chicago and graduated from Columbia College, recently spoke at the Nutra Indian Summit in Mumbai, where he discussed the need for Indian companies who want to be a supplement leader to take the necessary and strategic steps to position themselves with the proper look and feel in order to move effectively to the North American forefront.
“There are viable opportunities to sell ingredients and retail products in the U.S., but companies must be willing to work with knowledgeable and reputable nutraceutical industry consultants to help ensure business success,” said Baker.
Baker Dillon Group and MediaMedic will work together on business development opportunities in India and North American markets, according to Baker.
For more information contact Sheldon Baker at Info@BakerDillon.com or 559.325.7191. The website is www.BakerDillon.com. MediaMedic website is www.MediaMedicHealth.com.
Wednesday, April 13, 2011
Sunday, February 20, 2011
Sheldon Baker advises India-based companies at the Nutra India Summit in Mumbai to work with a U.S. sales management firm
Sheldon Baker speaking at the Nutra India Summit in Mumbai, India.
Sheldon Baker, senior vice president of Baker Dillon Group, speaking at the 6th Nutra India Summit in Mumbai, India, on Wednesday, February 16, recommended to corporate representatives wanting to import retail products to the U.S. nutraceutical marketplace to establish broker and distribution networks by working with a U.S.-based sales management firm who will represent their business interests in a cost-effective and professional manner. Baker told event attendees that a sales management firm’s services can include selecting and managing retail brokers and distributors, assistance with creating a business plan to select the right promotional venues, development of a sales plan that allows the broker network to achieve sales goals, and direction for design of promotional elements such as advertising, public relations and in-store sales materials and programs necessary to become part of the U.S. nutraceutical business culture to gain product placement on the retail shelf.
The four-day Nutra India Summit was held at the Hotel Vivanta and World Trade Centre February 15-18. The nutraceutical summit is considered India's flagship event for the nutraceutical, functional foods, supplement, and health food industries.
Baker also discussed the need for companies that say they want to be a supplement leader to take the necessary and strategic steps to position themselves correctly with the proper look and feel in order to move to the North American forefront.
“You’re here in India, so you need someone on the ground in the U.S. that is looking after your business interests,” Baker said.
“There are viable opportunities to sell ingredients and retail products in the U.S., but you should be willing to work with knowledgeable and reputable nutraceutical industry consultants to help ensure your business success,” Baker noted.
Opening session remarks at the 6th annual Nutra Summit
were made by Jagdish Patankar, managing director of MM Activ.
Baker, with 20 years of nutraceutical brand marketing and media experience and responsible for creating and launching supplement ingredients and retail products including CitriMax for InterHealth, as well as several other well-known supplement ingredient and retail product brands including Ostivone, Cognizin and Versana, focused on the importance of brand marketing and North American cultural differences.
Dr. B. Suresh (left), vice-chancellor, JSS University, Mysore and president of the Pharmacy Council of India, in New Delhi, presents an
appreciation plaque to Sheldon Baker.
For more information contact Baker Dillon Group at 559.325.7191. The website is http://www.bakerdillon.com/.
Sunday, January 30, 2011
Sheldon Baker to Cover Brand Marketing at Nutra India Summit 2011
Sheldon Baker, senior vice president of Baker Dillon Group, the award-winning nutraceutical brand marketing firm and one of the industry’s premier advertising and public relations agency, will be one of the esteemed speakers at the 6th Nutra India Summit 2011, in Mumbai, India, at the World Trade Centre from February 15-18. The nutraceutical summit is considered India's flagship event for the nutraceutical, functional foods, supplement and health food industries.
“Many companies from India, as well as parts of Asia, who want to enter the North American supplement marketplace from abroad must recognize that there are cultural distinctions that can impact the marketing approach both short and long term,” Baker said.
“Furthermore, most companies have limited knowledge or experience about how supplement ingredients and retail products are distributed and sold in the US. In the end, a lot of time and money is invested, only to fall short of expectations on successful new marketplace expansion.”
“It is imperative for companies that say they want to be a supplement leader to take the necessary and strategic steps to position themselves correctly with the proper look and feel in order to move to the North American forefront,” says Baker.
The four-day event consists of an international conference, trade show exhibition, health professional and nutritionist forum, poster session for young researchers and CEO Summit and Nutra Awards. Event organizers expect more than 500 people to participate from the nutrition, food, pharma and science sectors.
The event is organized by CFTRI, CSIR and MM ACTIV Sci-Tech Communications and supported by leading industry associations like HADSA, Pharmexcil, OPPI, IDMA, ADMA, IDA and ABLE.
Baker, can be contacted at sbaker@bakerdillon.com or 559.325.7191.
Sheldon Baker will discuss brand marketing at Nutra India Summit.
(Michael Mustacchi Photo)
Baker, with 20 years of nutraceutical brand marketing and media experience and responsible for creating and launching the iconic CitriMax while with InterHealth, as well as several other well-known supplement ingredient and retail product brands including Ostivone, Cognizin and Versana, will focus on the importance of brand marketing and North American cultural differences in the conference segment called “Nutra markets on the growth curve – Key consumer drivers that will shape tomorrows industry,” on Wednesday, February 16. (Michael Mustacchi Photo)
“Many companies from India, as well as parts of Asia, who want to enter the North American supplement marketplace from abroad must recognize that there are cultural distinctions that can impact the marketing approach both short and long term,” Baker said.
“Furthermore, most companies have limited knowledge or experience about how supplement ingredients and retail products are distributed and sold in the US. In the end, a lot of time and money is invested, only to fall short of expectations on successful new marketplace expansion.”
“It is imperative for companies that say they want to be a supplement leader to take the necessary and strategic steps to position themselves correctly with the proper look and feel in order to move to the North American forefront,” says Baker.
The four-day event consists of an international conference, trade show exhibition, health professional and nutritionist forum, poster session for young researchers and CEO Summit and Nutra Awards. Event organizers expect more than 500 people to participate from the nutrition, food, pharma and science sectors.
The event is organized by CFTRI, CSIR and MM ACTIV Sci-Tech Communications and supported by leading industry associations like HADSA, Pharmexcil, OPPI, IDMA, ADMA, IDA and ABLE.
Baker, can be contacted at sbaker@bakerdillon.com or 559.325.7191.
Karena K. Dillon Appointed to City of Clovis Chamber of Commerce Board of Directors
Karena K. Dillon, president of the Clovis, CA-based Baker Dillon Group, the award-winning nutraceutical brand marketing firm and one of the industry’s premier advertising and public relations firms, has been appointed to the board of directors of the Clovis Chamber of Commerce.
Dillon will also serve on the Chamber’s sponsorship development committee. The City of Clovis is located northeast of Fresno in California’s agriculturally rich San Joaquin Central Valley.
Dillon is also president of the Consultants Association for the Natural Products Industry, a non-profit group representing consulting firms doing business in the nutraceutical, functional food and food industries.
In the Central Valley, Baker Dillon Group represents Polyphenolics, the Madera-based manufacturers of MegaNatural-BP grape extracts.
The City of Clovis recently received widespread attention when former Clovis East high school drama student standout Chris Colfer and American singer and actor, best known for portraying the role of Kurt Hummel on Glee, received several Golden Globe nominations and awards from the Hollywood Foreign Press Association.
Dillon can be contacted at Info@BakerDillon.com or 559.325.7191.
Dillon will also serve on the Chamber’s sponsorship development committee. The City of Clovis is located northeast of Fresno in California’s agriculturally rich San Joaquin Central Valley.
Mark Blackney, Clovis Chamber of Commerce president with Karena Dillon, new Chamber director and president of Baker Dillon Group. (NutraInk Photo)
Dillon is also president of the Consultants Association for the Natural Products Industry, a non-profit group representing consulting firms doing business in the nutraceutical, functional food and food industries.
In the Central Valley, Baker Dillon Group represents Polyphenolics, the Madera-based manufacturers of MegaNatural-BP grape extracts.
The City of Clovis recently received widespread attention when former Clovis East high school drama student standout Chris Colfer and American singer and actor, best known for portraying the role of Kurt Hummel on Glee, received several Golden Globe nominations and awards from the Hollywood Foreign Press Association.
Dillon can be contacted at Info@BakerDillon.com or 559.325.7191.
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