Sunday, January 30, 2011

Sheldon Baker to Cover Brand Marketing at Nutra India Summit 2011

Sheldon Baker, senior vice president of Baker Dillon Group, the award-winning nutraceutical brand marketing firm and one of the industry’s premier advertising and public relations agency, will be one of the esteemed speakers at the 6th Nutra India Summit 2011, in Mumbai, India, at the World Trade Centre from February 15-18. The nutraceutical summit is considered India's flagship event for the nutraceutical, functional foods, supplement and health food industries.

Sheldon Baker will discuss brand marketing at Nutra India Summit.
(Michael Mustacchi Photo)
Baker, with 20 years of nutraceutical brand marketing and media experience and responsible for creating and launching the iconic CitriMax while with InterHealth, as well as several other well-known supplement ingredient and retail product brands including Ostivone, Cognizin and Versana, will focus on the importance of brand marketing and North American cultural differences in the conference segment called “Nutra markets on the growth curve – Key consumer drivers that will shape tomorrows industry,” on Wednesday, February 16.

“Many companies from India, as well as parts of Asia, who want to enter the North American supplement marketplace from abroad must recognize that there are cultural distinctions that can impact the marketing approach both short and long term,” Baker said.

“Furthermore, most companies have limited knowledge or experience about how supplement ingredients and retail products are distributed and sold in the US. In the end, a lot of time and money is invested, only to fall short of expectations on successful new marketplace expansion.”

“It is imperative for companies that say they want to be a supplement leader to take the necessary and strategic steps to position themselves correctly with the proper look and feel in order to move to the North American forefront,” says Baker.

The four-day event consists of an international conference, trade show exhibition, health professional and nutritionist forum, poster session for young researchers and CEO Summit and Nutra Awards. Event organizers expect more than 500 people to participate from the nutrition, food, pharma and science sectors.

The event is organized by CFTRI, CSIR and MM ACTIV Sci-Tech Communications and supported by leading industry associations like HADSA, Pharmexcil, OPPI, IDMA, ADMA, IDA and ABLE.

Baker, can be contacted at or 559.325.7191.

Karena K. Dillon Appointed to City of Clovis Chamber of Commerce Board of Directors

Karena K. Dillon, president of the Clovis, CA-based Baker Dillon Group, the award-winning nutraceutical brand marketing firm and one of the industry’s premier advertising and public relations firms, has been appointed to the board of directors of the Clovis Chamber of Commerce.

Dillon will also serve on the Chamber’s sponsorship development committee. The City of Clovis is located northeast of Fresno in California’s agriculturally rich San Joaquin Central Valley.

Mark Blackney, Clovis Chamber of Commerce president with Karena Dillon, new Chamber director and president of Baker Dillon Group. (NutraInk Photo)

Dillon is also president of the Consultants Association for the Natural Products Industry, a non-profit group representing consulting firms doing business in the nutraceutical, functional food and food industries.

In the Central Valley, Baker Dillon Group represents Polyphenolics, the Madera-based manufacturers of MegaNatural-BP grape extracts.

The City of Clovis recently received widespread attention when former Clovis East high school drama student standout Chris Colfer and American singer and actor, best known for portraying the role of Kurt Hummel on Glee, received several Golden Globe nominations and awards from the Hollywood Foreign Press Association.

Dillon can be contacted at or 559.325.7191.